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Social media tips and tricks

Find out more about promoting your trade fair participation via your social media channels

How it worksIdeas for your Content

Market your trade fair participation systematically on social media and utilise the reach of EUROGUSS for your company’s marketing.

With a presence on social media, it is possible for you to easily keep a wide range of customers and potential prospects up to date on your activities, new products or your day-to-day activities.

At the same time, you offer your customers an additional and easy way to get in touch with you. Strengthen your brand and your customer contact this way!

We are happy to help and provide you with initial ideas, tips and tricks.

LinkedIn, Instagram and Facebook - This it how it works!

1. Make a selection based on your customer profile as to which platform(s) suits you best and create a company profile there.

2. Follow the official EUROGUSS channel on LinkedIn. This way you won't miss any news!

3. Share our content on your channel(s) and/or comment on it.

4. Regularly post news from your company and about your trade fair participation on your channels and/or your company's channels! You can find a few trade fair storytelling ideas for your posts below!

5. Whenever you post something about EUROGUSS, please tag our official account in your post! This will show us when you communicate something about EUROGUSS and we can respond to it.

6. Please always use our official hashtags #EUROGUSS and #EUROGUSS2026 in your posts to be better found by your (potential) customers and interested parties.

7. Use our social media assetsto draw attention to your trade fair participation (some of the assets can be personalised with your own company logo and stand number)

8. You are welcome to download our sample invitation letter to use text modules from it in your social media posts (e.g. when you mention your visitor codes and invite customers).

9. Mention your company's social media accounts in your exhibitor entry in the Exhibitors & Products section  of our website.

 

A few content ideas for your posts:

  • Save-the-date post for EUROGUSS 2026
  • Name your personal  eCode and use it to invite visitors
  • Name your stand and hall number
  • Introduce employees (text/video clip) who will be on site
  • Make appointments on site + online
  • Announce what your customers can expect at EUROGUSS 2026 (text, photos, videos, …)
  • Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.

It will be exciting! Let your followers feel it too by posting photos and videos of preperations. 

  • Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
  • Post behind-the-scenes content from the journey to Nuremberg, during set up, ...
  • Post impressions during the exhibition
  • Post pictures with your visitors
  • Give an insight into the products presented on your stand
  • Thank all participants and point out that you can still be reached via your exhibitor/product listing on our website.
  • Post impressions and summaries from EUROGUSS 2026
  • Share voices from employees, customers, partners, …

Your personalised online profile is online for at least six months after the trade fair and a good way for you to give a quick and good impression of your services for at least a year after the trade fair. Use your social media presence to draw attention to it.

•    Link your online profile in our exhibitors and products section in your social media activities.
•    Promote your profile directly in your marketing.
 

We look forward to many exciting contributions and insights into your trade fair preparations!