Unified Brand Presence for Five Technology Companies

Through the updated website and simplified brand communication, Norican seeks to provide greater transparency regarding its internal structure. While the individual brands DISA, Simpson, StrikoWestofen, Wheelabrator and Monitizer remain, they are now presented more clearly as part of a shared corporate profile. According to Paula Constantinou, Vice President Global Marketing at Norican, the aim is to give customers, partners and stakeholders a clearer understanding of the company’s overall capabilities.

Norican brings together a wide range of foundry technologies – from moulding and melting systems to surface treatment and digital solutions for process optimisation. In combination, these form end-to-end solutions for applications in industries including automotive, mechanical engineering, and aerospace.

Headquartered in Denmark, the company operates production and service sites across five continents. According to Norican, more than 25,000 machines from the group are currently in use worldwide.