Expansion underlines global strategy
The decision in favour of the site in Ciudad Juárez was made as part of the decision to expand production capacity to Mexico in 2022. With this step, Kurtz Ersa is building on the growing demand in North and Central America and at the same time strengthening the production and development site in Wertheim, Germany. In their speeches, Vincent and Rainer Kurtz, representatives of the shareholder families, emphasized the strategic importance of the new plant for the company's global expansion.
‘I am convinced that this plant will develop into a vibrant center of our production activities and that we have made an excellent choice in Ciudad Juárez - on behalf of the management, I would like to thank everyone involved in the successful implementation of this project. First and foremost, I would like to mention Marcelino Espelosin and his team in Mexico, who made the successful realization of this ambitious project possible. The entire US team of Kurtz Ersa, Inc. as well as the German Ersa and Kurtz colleagues, who have contributed significantly to the establishment of the production here with their tireless efforts,’ said Albrecht Beck, before handing over the microphone to Vincent and Rainer Kurtz, who, as representatives of the Kurtz shareholder families, emphasized the strategic importance of the project for the Kurtz Ersa Group.
In addition to the traditional ribbon cutting, the opening ceremony included a factory tour, a festive buffet and live music from a mariachi band. The following day, numerous customers had the opportunity to experience the performance of Kurtz Ersa systems at first hand during a technology day.
