STRATEGIC MANAGEMENT

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Bachelor of Arts (B.A.)

In order to survive in international competition, middle and upper management in particular require appropriately qualified managers. The Strategic Management programme deals with the holistic optimisation of internal and cross-company processes on the basis of the EFQM (European Foundation for Quality Management) Model for Business Excellence.

Successful and sustainable corporate management
Holistic optimization of processes for business excellence
Practice-oriented project work

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University

Profile

Greetings

Welcome to the Ansbach University of Applied Sciences. If you are curious to find out more about what a young, modern university of applied sciences in Bavaria has to offer, then you have reached the right place. Our courses in economics, technology, media and natural sciences are sought after by both students and companies alike. The demand for study places is high and our graduates achieve above-average success in entering professional life.

On the campus of Ansbach University you can study successfully and feel at home: both are possible. Our expert and dedicated personnel work hard to ensure this is achieved: professors, lecturers, employees, students, a modern infrastructure and the university’s favourable location in the district of Nuremberg, all play their part in contributing to the success of the university. Our campus is a central hub designed to inspire you to discover and develop your talents through creative collaboration. Ansbach University of Applied Sciences is a vibrant platform for business and scientific ideas and its global network of partner universities promotes the exploration of different cultures, new ways of life and engagement with our fellow human beings. It is a centre for the exchange of knowledge and technology. Its trademark is applied research and development.

We invite you to explore further, to familiarise yourself with our university, its graduate, post-graduate and continuing education programmes and its main research areas and to read about the people who make all this possible every day.

Mission statement

Creative. Innovative. Competent.

Personality.
Education is personality development. Our aim is to offer an excellent academic education to enable students to pursue successfully their future paths in life. Our courses are practice-oriented and teaching mainly take place in small groups, so personal attention is guaranteed.

Creativity.
We understand/believe education as a creative process, which should nurture the development of talents and gifts through a triad of knowledge, ability and responsible action. Creative thinking and its skilful application lead to productive achievements. We wish to foster these achievements not only for the benefit of the individual but for society as a whole.

Dialogue.
The university provides a central meeting place where new ideas and experiences can be shared in a constructive, critical and respectful manner.

Diversity.
We value social variety and diversity discrimination of any kind will not be permitted. Tolerance and respect characterize the actions of all members of the university. We actively support and cultivate intercultural exchange through collaboration with our international partners.

Equal opportunities and inclusion.
We promote gender-equitable study and working conditions, i.e. equal rights and equal development opportunities for all people in all areas of the university. We see the promotion of equality as an all-embracing task at every level.

Work-life balance.
We create the structures and conditions necessary to help students balance the demands of the university, their working and learning environments and their personal situations.